This isn’t just a programme. This is full-spectrum coaching, built around you.
Whether you’re looking to get lean, drop body fat or build serious muscle — our custom training and nutrition plans are designed specifically for your goals, your lifestyle, and your body. No templates. No guesswork. Just clarity, structure, and results.
Where most coaches stop at surface-level guidance, Newgen goes further.
You’ll get access to the Newgen App where everything is tracked and tailored — from your personalised meal plan and workout programming to your progress data and weekly performance metrics.
Each week, you’ll submit your check-in and receive detailed video feedback from your coach, ensuring you’re always progressing with clarity and confidence. You’ll also have WhatsApp access for real-time support, including the opportunity to send in form clips so we can fine-tune your technique and make sure you’re performing every movement with precision.
On top of that, you’ll have access to our full exercise library to sharpen your form independently, and you’ll be part of our private community group chats — so you’re surrounded by like-minded individuals, pushing in the same direction.
We don’t just hand over a plan.
We walk with you every step of the way — adapting, refining, and pushing you to new levels.
I put everything I have in this program. This is results-based coaching with a level of service like no other.
Training EXECUTION
Training programs that are also tailored to your body’s mechanics and gym that you train in to ensure you are maximising your potential.
Nutrition PLANNING
A tailored nutrition plan that works only for you. We understand that you and your body have different needs compared to everyone else.
INTENSITY LEVEL
We don’t just tell you to “train hard” or all that nonsense.
Hi, I'm Ben Bray - the founder of Newgen
A Note from the Founder
I started coaching because I saw how many guys were stuck — putting in the effort but falling short, not because they weren’t trying, but because they lacked the right support, structure, and direction.
Growing up, I knew what it felt like to be insecure in my body. That experience instilled the discipline, resilience, and work ethic that shaped not only my own transformation, but the foundations of Newgen.
Newgen was built on that vision: to help men unlock elite-level results through clear structure, high-level accountability, and a coaching experience that adapts as they grow.
I’ve taken everything I’ve learned — the wins, the setbacks, and the lessons I wish I’d known sooner — and built it into the Newgen Coaching Ethos.
For me, coaching isn’t just a job — it’s a purpose.
It’s about helping men achieve the results they’ve always wanted, and the ones they truly deserve.
If you’re trusting us with your goals, we’ll make sure you get the results you came for — and more.